H&M also launched a Fair Wage Method project in 2013, pledging to raise their wages to a 'fair living wage' by 2018 but failed to explain what that actually means. The international coordinator of the alliance told the New York Times in 2016, 'At this point, we do not see H&M working in a way that would prevent another Rana Plaza.'Īccording to a research report from the Center for Alliance of Labor and Human Rights, almost all workers at H&M's platinum and gold suppliers in Cambodia who were interviewed for the study said they had observed, on average, two to four workers faint every month. Human rights group Asia Floor Wage Alliance (AFWA) released a report in 2016 that documented the sexual harassment and low wages persisting at factories, including H&M's. The company also launched a 'Conscious' collection in 2012, which is clothing made using more sustainable practices and recycled materials. In April 2016, H&M began its World Recycle Week, during which the company refurbishes used clothes. In 2010, the New York Times discovered an H&M in Manhattan was slashing what appeared to be never-worn clothing and simply throwing it out. According to the Council for Textile Recycling, the average American disposes of 70 pounds of textiles every year, and textile waste makes up 5 percent of the average landfill. And H&M (as well as companies such as Zara and Forever 21) is arguably one of the largest faces of the fad. H&M responded again with more tweets, insisting that 'we have worked with many models from various ethnic backgrounds in our campaigns.' Clothing wasteĪmid the fast fashion fad - in which companies buy more cheap clothing to keep up with ever-shifting trends - the world's clothing waste is growing. The insinuation that white models conveyed more of 'a positive image' added fuel to the fire.

We want our marketing to show our fashion in an inspiring way, to convey a positive feeling.'

In tweets, H&M South Africa responded that 'H&M's marketing has a major impact and it is essential for us to convey a positive image. In November 2015, H&M South Africa was accused of racism because of how few black models were featured in their advertisements. The company quickly removed the accessory from its annual summer music festival collection but did not issue an official apology.

Parents respond to h and m ad